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Fax Broadcast Marketing

Fax Broadcasting is a form of direct marketing. It is used in the place of, or in addition to Telephone Canvassing, Direct Mail and Email Broadcasts. There are many advantages to using this form of marketing. It is extremely cost effective - no printing, postage or labor costs. In addition, response is normally higher, while people throw away Direct Mail, are irritated by telephone sales people and may object to an Email Broadcast, they are less likely to throw away a fax without reading it.

There are two main elements to a Fax Broadcast. The first is the list of companies that will receive your fax. We supply the database but if you have your own, with fax numbers, then you can use it. If we are supplying the data we need to know who your target audience is. We then tailor the database to your requirements. This is done using the SIC Code (or codes) of the companies you want to reach and other criteria, such as number of employees, gross sales, location (by state, county, town, zip code or tel. area code) and many others. Once our search is complete we tell you how many companies we have that match your criteria. You can then fax some or all of them.

The second element is the document you want to fax to the companies on the database. This would be your design, would normally describe the Products/Services you provide and then direct the recipient to call you or visit your Web-Site. The document should have a powerful headline to grab the attention of the readers, be informative but not too long winded. Other forms of document regularly used are Order Forms and News Letters.

Response to a Fax Broadcast can sometimes be increased by sending a second fax to the companies on the database. This can be in the form of a reminder notice that may jog the memory of the reader. In some cases a third reminder is used.

Once we have the database and the document to be faxed we can start broadcasting almost immediately. You can choose to fax the entire database in one go or stagger the broadcast to, say, several hundred companies a day.

Contact Us to find out how Fax Broadcasting can become an essential part of your Marketing Campaign.

Pricing -  Fax Broadcasting

Prices for Fax Broadcasting vary depending on several factors such as:

• Number of pages per transmission.

• Number of fax numbers in the broadcast.

• Location of fax numbers (i.e. United States or International)

• The content of the document to be faxed.

• Faxing schedule.

Here is a rough guideline for Broadcasting to a list made up of US Fax Numbers only:

Please Contact Us for International rates as they change frequently but are always extremely competitive.

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